Terry Bradshaw To Endorse Company That Makes Device Used In Knee Surgery

Terry Bradshaw

sportsbusinessdaily.com
September 15, 2016

Terry Bradshaw has signed an endorsement deal with MicroPort Orthopedics, the company that manufactures a device the Pro Football HOFer and Fox analyst had implanted in his knee earlier this year. Financial terms were not disclosed, but as part of the agreement, MPO will use Bradshaw and his knee recovery story in its educational events and materials, Facebook, YouTube and blog. Bradshaw underwent knee replacement surgery last December, during which the device, called the Evolution Medial Pivot Knee, was implanted in his right leg. Bradshaw has been a broadcast and marketing client of WME-IMG since ‘13. IMG Senior VP Ira Stahlberger negotiated the deal on behalf of Bradshaw.

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